The way people shop has changed forever.
Not long ago, we searched Google, read product descriptions, and hoped we were making the right decision. Today, people are much more likely to ask, “What boots does she actually wear?” or “Where did you get that jacket?” We trust real people with real experience more than advertisements.
That shift is exactly why I’m excited to start using ShopMy.
What Is ShopMy?
ShopMy is a creator commerce platform that allows trusted creators to organize their favorite products into one easy-to-shop destination. Instead of scrolling through hundreds of social media posts trying to find a product someone mentioned months ago, followers can visit one curated storefront featuring products that have actually been recommended and used by the creator.
Are you a creator? Join it HERE shopmy.us/join/ashleyjackson
For me, that means you won’t just find cowboy boots.
You’ll find the products I genuinely use while traveling, filming, riding horses, attending rodeos, producing events, and living life on the road.
Why I’m Moving Toward ShopMy
See mine HERE https://shopmy.us/shop/ashleyjackson/latest-finds
Over the years, I’ve received thousands of messages asking questions like:
- What boots are you wearing?
- Which socks do you recommend?
- What camera do you use?
- Where did you get that jacket?
- Which luggage do you travel with?
- What’s your favorite horse gear?
- What beauty products actually hold up during long event days?
Instead of answering those same questions one at a time, ShopMy allows me to build collections that are organized by category so you can easily find exactly what you’re looking for.
Think of it as my personal recommendations library.
Authentic Recommendations Matter
One thing I’ve always promised my audience is simple:
If I recommend something, it’s because I truly believe in it.
The western community values authenticity. Whether you’re buying your first pair of cowboy boots or investing in gear that needs to last for years, recommendations should come from real experience not just whoever pays the most.
That’s one of the reasons ShopMy has become so popular with creators. It allows recommendations to live beyond a single Instagram post or TikTok video, making it easier for followers to discover products whenever they need them.
Benefits for My Community
As The Boot Babe, my goal has always been education first.
Using ShopMy allows me to:
- Organize my favorite cowboy boots by style and purpose.
- Share travel gear I actually use.
- Recommend beauty and wellness products that work while traveling.
- Create seasonal collections.
- Update recommendations as I discover better products.
- Save followers time by putting everything in one place.
Instead of searching through months of content, you’ll have one destination for trusted recommendations.
Why This Matters for Brands
Today’s consumers are looking for trusted voices—not just advertisements.
When someone discovers a product through someone they already follow and trust, that recommendation carries far more weight than a traditional ad.
Platforms like ShopMy help brands connect with creators whose audiences are genuinely interested in their products, creating a better experience for everyone involved. Affiliate links, curated storefronts, and direct brand partnerships also give creators sustainable ways to continue producing valuable content.
Is There an Opportunity to Build a ShopMy Division?
As I continue expanding The Boot Babe brand, I’m also exploring the possibility of building a dedicated ShopMy strategy.
Managing a creator storefront at a high level involves much more than simply adding links. It includes:
- Product curation
- Collection strategy
- Affiliate optimization
- Analytics and reporting
- Brand outreach
- Seasonal merchandising
- SEO optimization
- Performance tracking
- New product research
- Campaign management
As social commerce continues to grow, I believe there is tremendous opportunity for professionals who specialize in ShopMy management and affiliate commerce. ShopMy itself is actively hiring across creator, affiliate, brand strategy, marketing, operations, and product teams, reflecting the rapid growth of this space.
If you’re an experienced ShopMy strategist, affiliate marketing expert, or social commerce professional who would be interested in helping grow The Boot Babe’s ShopMy presence, I’d love to hear from you.
Looking Ahead
The western lifestyle is built on trust, relationships, and sharing knowledge.
That’s exactly how I want people to shop.
Whether you’re searching for your next favorite pair of boots, travel essentials, horse gear, or everyday products that truly perform, my ShopMy storefront will become a growing collection of recommendations I personally believe in.
Because great products deserve trusted recommendations and that’s what The Boot Babe has always been about.