Free Admission • Hundreds of Exhibitors • Daily Giveaways • June 18–27, 2026 • 11am - 6pm
RENO, NEVADA — A brand new Western shopping experience is coming to Northern Nevada as the inaugural Downtown Reno Cowboy Expo opens June 18–27, 2026, at the Reno Events Center in the heart of downtown Reno.
The Downtown Reno Cowboy Expo will bring together hundreds of exhibitors from across the United States, offering visitors an opportunity to shop, explore, and experience the Western lifestyle during Reno Rodeo Week.
Admission is completely FREE and the event will be open daily from 11:00 a.m. to 6:00 p.m.
Event Details
Downtown Reno Cowboy Expo
June 18–27, 2026
11:00 a.m. – 6:00 p.m. Daily
Located at Reno Events Center
400 University Way
Reno, Nevada 89501
Between Silver Legacy and Circus Circus
FREE Admission
What Visitors Can Expect
Attendees will discover a wide variety of Western-inspired products and services, including:
• Cowboy Boots
• Western Fashion & Apparel
• Hats & Accessories
• Jewelry
• Western Home Décor
• Handmade Goods
• Gifts & Specialty Products
• Ranch & Rodeo Lifestyle Merchandise
• Art, Crafts & Collectibles
• Food, Beverages & Specialty Vendors
Visitors will have the opportunity to discover brands they may have never seen before, meet makers and entrepreneurs, shop one-of-a-kind treasures, and connect with businesses from throughout the Western United States.
Daily Giveaways
As a special thank-you to attendees, the first 100 guests through the doors each day will receive a complimentary gift while supplies last.
Organizers expect the daily giveaways to add excitement and encourage visitors to arrive early to experience everything the Expo has to offer.
A New Tradition for Reno Rodeo Week
Located within walking distance of Silver Legacy Resort Casino, Eldorado Resort Casino, and Circus Circus Reno, the Downtown Reno Cowboy Expo is designed to complement the excitement of Reno Rodeo Week by creating a destination where rodeo fans, families, tourists, and Western lifestyle enthusiasts can gather, shop, and celebrate Western culture.
The event aims to become one of Reno Rodeo Week’s premier shopping destinations while supporting small businesses, artisans, makers, and Western entrepreneurs from across the country.
Vendor Information
Vendor opportunities remain available for qualified exhibitors interested in reaching thousands of Western lifestyle consumers during one of the most exciting weeks of the year in Northern Nevada.
Businesses specializing in Western apparel, boots, jewelry, gifts, home décor, ranch products, handmade goods, food products, art, and lifestyle brands are encouraged to participate.
About the Downtown Reno Cowboy Expo
The Downtown Reno Cowboy Expo is a new consumer-focused Western marketplace celebrating the spirit, style, and traditions of the American West. Held during Reno Rodeo Week, the event brings together exhibitors, makers, artists, and entrepreneurs in one convenient downtown location for ten days of shopping, discovery, and community.
For vendor information, sponsorship opportunities, and event updates, follow the Downtown Reno Cowboy Expo on social media.